Puerto Rican rapper who built a solid fanbase through YouTube and collaborations before breaking into the Billboard Top 10 Latin Albums with El OG (2018). He gained commercial traction in the mid-2010s through features with Farruko, Benny Benni, and Juhn. Signed to Gold2 Latin Music in Miami, he stood out with singles like “Alcoba Remix,” “En Lo Oscuro Sin Perderse,” and “Tarde o Temprano,” all accumulating millions of views. His 2017 album Before Famous set the stage for El OG, propelled by his collaboration with Bad Bunny on “Estamos Clear,” which debuted at #6 on Billboard Latin Albums.